Goal: Bring structure and direction to your artwork so the site has a clear foundation.

• Review your artwork together (across mediums)

• Decide what truly belongs on the site right now

• Identify early themes, threads, or emerging series

• Group or separate work to create clarity

• Select which images to prioritize and which to hold for later

• Begin sequencing artwork so the site has flow

• Map out the core pages your portfolio will need

• Light discussion around visual tone + energy of the site

This week is grounding — we define what your site will hold.

Goal: Create clear, supportive writing that presents your work with confidence.

• Guided prompts + conversation to help you talk about your work naturally

• Co-writing of your Artist Bio

• Development or full refinement of your Artist Statement

• Writing your About page in a voice that feels like you

• Draft series or project descriptions (up to 4)

• Align all pages so the tone feels cohesive and grounded

• Light editing for clarity, readability, and flow

This is a collaborative, gentle week where your language comes into focus.

Goal: Build the structure of the site and bring your work into a clean, intentional layout.

• Build Homepage layout + intro structure

• Build the Portfolio Index

• Create individual series/project pages

• Install writing created in Week 2

• Add images in curated order

• Create About page + Contact page

• Establish clear and intuitive navigation

• Begin mobile styling and responsive design

• Identify any pages that may need additional visuals or text

Your site starts feeling real this week — you’ll see your work come to life online.

Goal: Make the website feel cohesive, spacious, and aligned with your practice.

• Adjust overall spacing, layout, and visual hierarchy

• Improve typographic rhythm + readability

• Refine image placement, sizing, and flow

• Final review of all writing for consistency

• Add SEO page titles + descriptions

• Deep mobile optimization for every page

• Review CTAs, contact flow, and clarity of navigation

• Small stylistic adjustments to ensure everything feels balanced

This week is about subtle polish — the difference between “good” and “professional.”

Goal: Finalize the site, launch smoothly, and empower you to maintain it confidently.

• Full pass-through of every page

• Final tweaks to design, text, and images

• Connect your domain (if needed)

• Publish the site together or I publish for you

• 30-minute tutorial session to show you how to:

  • upload new artwork

  • update text

  • maintain pages

  • edit your navigation

• Optional recorded walkthrough for future reference

• Provide an “Update Checklist” so you feel supported long after launch

You finish with a polished, professional online home — and the confidence to grow it.